Brenner's Children Photo + Video Proposal

Who We Are

Production that understands both the story and the fundraising strategy behind it.

Twin City Media is a Winston-Salem based video production partner. We create strategic videos designed to engage, inform, and convert your audience.

For this project, our job is not just to make beautiful imagery. It is to create a usable, high-trust library that helps donors immediately understand what their gift makes possible for children, families, and care teams here in our community.

16+ years producing healthcare and mission-driven stories

Winston-Salem local context matters for this campaign

Built For Use print, landing pages, stewardship, and ongoing fundraising

Creative cues from the discovery call

Actual patients
Recognizable providers
NICU and child life
Wheelchair and mobility moments
Ringing the bell
Specific fund impact

Project Brief

This is a campaign asset library, not a stock-style photoshoot.

Based on the discovery form, the assignment is to create a photo and video library for Brenner's that feels real, specific, and emotionally grounded. The focus is not on generic hospital imagery. It is on actual patients, authentic care interactions, and moments that make donor impact tangible.

The final assets should support print pieces, the website, landing pages, hot sheets, and broader fundraising materials while still feeling cohesive across departments and use cases.

01

Show what gifts make possible

Translate support into visible outcomes like mobility, travel, equipment, care, and hope.

02

Build a broader usable library

Create a versatile bank of assets with variety in perspective, setting, age, care type, and emotion.

03

Avoid the staged look

Steer away from anything that feels too stock-photoesque, repetitive, or disconnected from Brenner's reality.

Creative Direction

How the final imagery should feel.

These descriptors from the discovery call should shape the tone, curation, and overall visual standard for the project.

Emotional
Interactive
Realistic
Heartwarming
Diverse
Celebratory
Local
Relatable

Emotion over polish-for-polish's sake

The work should feel refined, but never overproduced. The strongest images will be the ones that feel lived-in, human, and honest.

Specificity over generic healthcare imagery

We should prioritize details that are recognizably Brenner's, Winston-Salem, and connected to real giving outcomes instead of broad visual shorthand.

Variety over repetition

Different perspectives from patient, provider, and family viewpoints will help the library feel expansive and campaign-ready rather than limited to one visual note.

Client testimonial

Why This Matters

Trust matters when the final imagery has to serve both emotional storytelling and institutional fundraising. This testimonial helps reinforce that we can handle both.

Embedded from Vimeo
View on Vimeo

Case Studies

Relevant work that supports this direction.

Case Study 01

Case study one

This video is a healthcare fundraising story built with polished interviews and beautiful b-roll throughout. It connects to this project because it shows the level of cinematic coverage, environmental detail, and human moments we want to bring into Brenner's visual library.

View case study

Case Study 02

Case study two

This video is a donor-centered Brenner's story with warm, polished coverage and strong supporting b-roll. It connects to this project because it demonstrates how we capture healthcare spaces, people, and meaningful moments in a way that feels elevated while still feeling real.

View case study

Coverage Priorities

Shot list priorities for both photo and video.

These are shared capture priorities. The same moments should be covered for both stills and motion wherever possible.

NICU moments
Child life interactions
Surgery prep environments
Recognizable provider moments
Patient and family interaction
Wheelchair and mobility support
Ringing the bell
Specific fund impact moments
Travel and access support
Care gestures that feel unmistakably real

Production Process

Organized enough to make sensitive, real-world production feel easy.

Pre-shoot planning

Shotlist refinement, patient coordination, permissions, scheduling, and use-case alignment.

Creative guardrails

Keep every setup rooted in the agreed descriptors and avoid repetitive or over-staged compositions.

Library thinking

Capture vertical and horizontal compositions, multiple crops, and varied perspectives for future usability.

Delivery readiness

Assets organized for campaign use across print, web, landing pages, and ongoing donor communications.

Investment Options

Two packages, framed for easy comparison.

These options are designed to help you choose the crew structure that best matches how much you want to capture in a single day.

Primary difference Larger crew size, giving the team more capacity to actively capture while the producer focuses on creative direction and keeping the day moving

Best fit for If the priority is getting the absolute most out of the day, this is the package they should choose

Deliverables Fuller photo and video coverage with the best chance to build the broadest, most useful campaign library

Crew size A larger on-site team is focused on photographing and filming while the producer is free to guide the day at a higher level

Producer role The producer can move between patients, families, and doctors, shape creative direction, scout in real time, and keep the schedule moving

Expected impact The larger crew gives Brenner''s the best opportunity to capture more moments, more settings, and more usable visual variety

Total including tax $24,579.78

Primary difference Smaller crew size, which means less separation between capturing, directing, and managing the flow of the shoot

Best fit for A leaner budget option when they can accept that crew size will affect how much can realistically be captured

Deliverables Focused photo and video coverage built around the same priorities, with less flexibility and less overall capture capacity than Package 1

Crew size A smaller crew is responsible for both the active capture and the logistics of the day, which naturally limits throughput

Producer role With fewer hands on set, there is less room for real-time scouting, redirecting, and managing every opportunity as it unfolds

Expected impact This package can still create strong work, but the main tradeoff is how much the team can truly get from the day compared to the larger-crew option

Total including tax $17,917.03

Important Notes

Guardrails that protect the quality of the final library.

Patient coordination & permissions

Final production depends on patient availability, internal approvals, release coordination, and access to spaces or departments identified during planning.

Creative standard

The project should favor real, emotionally resonant imagery over staged healthcare tropes. That standard should guide subject selection, composition, and final curation.

Timing

Discovery notes indicate end of April is workable, pending team and subject availability. We recommend locking dates as soon as internal scheduling is confirmed.

Scope alignment

Package scope, crew size, and scheduling can be refined as needed, but the core decision here is how much crew support you want on-site in order to maximize what gets captured.

Thank You

We'd love to help Brenner's build a library that feels genuinely local, emotional, and useful.

If this direction feels right, we can move straight into refining scope, aligning on package choice, and scheduling around patient availability for April.

Let's get cooking

Twin City Media

hello@twincitymedia.co

(336) 972-2289

www.twincitymedia.co

@twincitymedia

Approval / Signature

Real patients. Local stories. Emotion-first visuals built to help giving feel personal, specific, and impossible to ignore.